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The Psychometrics Centre

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Global Facebook Advertising Report, 2nd quarter 2011

28 August 2013

Advertising strategy via social networks has been undergoing a seismic shift since the introduction of site and page endorsement through Facebook likes and Twitter follows. TBG Digital, one of the world's largest companies specialising in Facebook marketing, together with The Psychometrics Centre at the University of...

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Major breakthrough in ipsative test scoring methodology

28 August 2013

The 2011 Best Doctoral Dissertations Prize from the Psychometric Society was awarded to Dr Anna Brown of The University of Cambridge Psychometrics Centre. The thesis, entitled “How Item Response Theory can solve problems of ipsative data”, was carried out at the University of Barcelona under the supervision of Professor...

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Online integrity testing now available from TalentLens

28 August 2013

Integrity testing recognises that employers have a particular interest in how a candidate or employee is likely to behave on the job, rather than in more theoretical or abstract aspects of psychological theory. However, integrity is difficult to measure directly. Every interviewer knows the difficulty of getting straight...

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Launch of Concerto, an open source online adaptive testing platform

28 August 2013

The Psychometrics Centre used the occasion of the 17th International Conference of The Psychometrics Society in Hong Kong (July 2011) to launch Concerto, its new open-source online adaptive testing platform. Concerto brings high quality inexpensive adaptability to the world of online testing - for both research and...

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Who Likes What? LikeAudience gives psychodemographic profiles

28 August 2013

LikeAudience.com , a breakthrough research and marketing tool developed at The Psychometrics Centre, provides detailed psycho-demographic profiles of brands, products, ideas, and all the other things people like on Facebook. It is designed to help researchers and marketers to assess the personality (BIG5), IQ, satisfaction...

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Has Intelligence Been Rising? A Lecture By James Flynn

28 August 2013

A major Psychometrics Centre event An audience at Trinity College, Cambridge had the opportunity to listen to and question one of the leading participants in intelligence studies; James Flynn, the discoverer of the 'Flynn Effect' Has intelligence been rising? Recent debates on standards in education and about skills...

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17th International Meeting of the Psychometric Society (IMPS 2011)

28 August 2013

The Psychometric Society held its 17th International Meeting in Hong Kong at the Hong Kong Institute of Education from the 19th to the 22nd of July 2011. For full details of the programme and venue see the IMPS 2011 Conference website . We were particularly delighted that the judges of the Psychometrics Society...

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Why psychometrics training is more important than ever

28 August 2013

Ian Florance considers some of the lessons to be learned from recent views on testing. Psychometrics is going through its most exciting period of development in the almost 30 years I've worked in the area. Usage is increasing in the UK in areas ranging from the treatment of mild mental disorder to organisational selection...

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Prize for best school essay on a psychometric topic

28 August 2013

It’s good news that psychology is becoming such a popular subject in schools. To support this encouraging trend, we’re posting an essay by Ketan Ahuja, a pupil at St. Paul's School, London, which wins the University of Cambridge Psychometrics Centre’s prize as the best school essay on a psychometric topic. We were...

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16th International Meeting of Psychometric Society in Cambridge, July 2009

28 August 2013

The Psychometrics Centre at the University of Cambridge will be hosting IMPS 2009, the 16th International Meeting and the 74th Annual Meeting of the Psychometric Society in St John’s College, Cambridge from the 20th to the 24th July 2009. Click here for the IMPS 2009 website . The Psychometric Society was founded in 1935...

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