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The Psychometrics Centre

Cambridge Judge Business School
 

Global asset management firm Invesco and University of Cambridge Judge Business School have entered a 10-year collaboration under which Invesco has agreed to support research activities in long-term asset management, alternative finance and data-analytics. The Psychometrics Centre will receive support as part of this agreement, alongside the business school's Centre for Endowment Asset Management and the Centre for Alternative Finance. 

As part of this collaboration, the Psychometrics Centre is interested in evaluating the content of communications and their contribution to subsequent transactions and outcomes using text analysis and modelling techniques. Our research will focus on novel techniques in the field of data analytics and their application to the diverse challenges faced by modern asset management firms. The project aims to uncover the critical factors that facilitate communication efficiency and improve client satisfaction.

(Image: invesco.com)

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