Apply Magic Sauce

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Translate digital footprints into detailed psychological profiles

Download, Predict, Discover. Apply Magic Sauce is a battery of scientifically robust predictive algorithms that analyse your online behaviour to predict your psychodemographic profile. You can download your Facebook or Twitter data as a .zip folder and upload this to our tool to obtain detailed insights on your digital footprint.

Apply Magic Sauce allows you to see how others see you, forecasting a range of variables that includes personality, happiness, intelligence, entrepreneurial potential and more.

The Psychometrics Centre is also able to build new machine-learning models for specific research objectives and we welcome your suggestions on what other aspects of digital behaviour you might like us to investigate.

Academic researchers may also register to use our models in research projects via API, free of charge. Read more about how to integrate Apply Magic Sauce with your research project or online/mobile application on our website.