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The Psychometrics Centre

Cambridge Judge Business School

Studying at Cambridge



CitizenMe is a Personal Identity Management service designed to put everyday users of the internet, or citizens, back in control of their digital identity. An intuitive mobile interface allows users to visualise their digital information and decide what they are prepared to share and with whom, socially, altruistically or for profit.

Download the CitizenMe App

The service uses the Apply Magic Sauce API to present its users with feedback on their psychological profile based on the digital footprints they submit through the application. This collaboration resulted in a successful application by CitizenMe and the Centre to Innovate UK to expand the predictive capabilities of the service and further enhance the value of digital interactions.

Example app screenshots