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The Psychometrics Centre

Cambridge Judge Business School

Data Selfie is an art project completed by Hang Do Thi Duc and Regina Flores Mir as part of the NYC Media Lab Combine program. They created a free and open source browser plugin that allows its users to record themselves using social media platforms and make sense of their behavior through analytics or download their data. The project “aims to provide a personal perspective on data mining, predictive analytics and our online data identity – including inferred information from our consumption”. Our predictive models were used alongside other services to generate the psychological part of this “inferred information” and the project received support from the New York City Economic Development Corporation, the Mayor's Office of Media and Entertainment, the Shuttleworth Foundation, the Mozilla Foundation and the Open Society Foundations.

While it was active, the browser plug-in was installed by 80,000 people on Chrome and Firefox. It combined image object detection with psychographic predictions to help users create an incredibly rich picture of their own data.

Learn more about Data Selfie.



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