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The Psychometrics Centre

Cambridge Judge Business School

The Psychometrics Centre worked with the unique datasets provided by TBG Digital to provide statistical analyses, illustrations, and parts of the content of the Global Facebook Advertising Report issued quarterly. 

TBG digital was the leading agency specializing in Facebook marketing. Due to its vast catalog of historical data, and a significant share of the Facebook advertising market, three reports were delivered that were widely discussed by the media and advertising industry. 

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