Brand

The Psychometrics Centre's visual identity serves as a manifestation of what we stand for as a world-leading psychological research institution. Our brand must be treated with respect and consistency across all channels.

We have created brand and identity guidelines to help us ensure that our expression is always:

• Professional — the materials we produce reflect our aim to deliver excellence and leadership in all forms of psychological and behavioural assessment.
• Consistent — we demonstrate reliable, high levels of service and deliver premium assessment experiences.
• Distinctive — the way we communicate is tailored to our audience and has impact.

These guidelines are for:

• Our colleagues, who all share the responsibility of protecting and nurturing our brand
• Our academic research collaborators, for whom it is important to understand what our brand stands for
• Our commercial clients, who subject to specific permissions may use our brand to identify and promote products, services or programmes that we have been involved in

Download the University of Cambridge Psychometrics Centre brand and identity guidelines (PDF)