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The Psychometrics Centre

Cambridge Judge Business School


Li Si Yao Shining (李思瑶) was a Psychometrician within The Psychometrics Centre at The University of Cambridge, representing the Centre's activities in the People’s Republic of China from 2006 to 2012. She is a member of the British Psychological Society (BPS), the Psychometric Society, Chinese Psychological Society and an ACI Certified International Psychological Counselor.

Her interests led her to focus on cross-cultural personality research in the early stages of her career. During the summer of 2006, Shining delivered presentations on 'Psychology, Personality and Careers' to over 300 graduates at Qing Hua University and Shenzhen Polytechnic school. She also represented The Psychometrics Centre by presenting a training course on Personality Measurement in Occupational Settings at Beijing University in December 2007. She translated and edited the 3rd edition of Modern Psychometric, published in China by RenMin University Press in 2009.

In 2014 Shining founded the Women and Family Counseling Center of Hongkong. As a woman and mother with her own infertility experience, and with a history in cross-cultural personality research, she began to focus on how infertility affects women and families. Her experiences allowed empathy and understanding not often seen. Shining established a reproductive counselling program for supporting Chinese families facing fertility difficulties. She further developed an international medical connection service with a reproductive centre in the U.S., providing patients with information on IVF, Egg Donor and Gestational Carrier programs. These programs help women/couples successfully face the reproductive process in the U.S. with a more positive attitude. Since 2014 she has successfully helped over 50 Chinese couples make their dream of starting a family come true.

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