Big Data for Leadership (2 days)

Peoples' lives are increasingly mediated through digital devices, and hence today's organisations have access to more information about customers, employees and the ecosystem of influence than ever before. But while many organisations know that they have Big Data, they rarely know how to make use of this resource to achieve innovation, growth and competitive advantage. 

This two-day programme that will enable those executives and managers who lead analytical teams to optimise their use of Big Data. Participants will learn how to identify strategic opportunities in the Big Data landscape and to ask the right questions of their analysts. 

You will have the chance to carry out machine learning, data visualisation and data mining tasks using existing software and code. This will give you insight into the types of practical problems that state-of-the-art big data analysis can solve; to recognise the difference between real and spurious results; and to have insight into the practical challenges that your data scientists face. 

W4.05
Judge Business School
University of Cambridge
Trumpington Street 
Cambridge CB2 1AG

MAP

10th and 11th
July 2017
two-day course
Monday & Tuesday
10.00 - 17.30

£2,500 plus VAT 

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Dr David Stillwell
and colleagues

Key questions to be addressed

Strategy

• What are the tangible opportunities offered by Big Data?
• How do I build organisational resilience in the Big Data economy?

 Operations

• When are the results of data analysis reliable and actionable?
• When is it appropriate to use Big Data?

 Innovation

• What kind of business models does Big Data enable or require?