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The Psychometrics Centre

Cambridge Judge Business School

Studying at Cambridge


Apply Magic Sauce

Translate digital footprints into detailed psychological profiles

By analysing aspects of your online behaviour, our PredictionAPI engine allows you to see how others see you, forecasting a range of variables that includes personality, happiness, intelligence, entrepreneurial potential and more.

The Psychometrics Centre is also able to build new machine-learning models for specific research objectives and we welcome your suggestions on what other aspects of digital behaviour you might like us to investigate.

Read more about how to integrate Apply Magic Sauce with your research project or online/mobile application on our website. The API is available free of charge to academic researchers only.