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The Psychometrics Centre

Cambridge Judge Business School Executive Education

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Translate digital footprints into detailed psychological profiles

By analysing aspects of a given user’s online behaviour, our PredictionAPI engine can forecast a range of variables that includes happiness, intelligence, political orientation and more, as well as generate a Big Five personality profile.

Input data for our engine can be derived from any digital footprint. At present we accept Facebook 'Like' IDs,  so if you would like to obtain predictions from open text, Google+ Follows, Tweets, or other data forms, you will need to convert these before applying magic sauce.

The Psychometrics Centre is also able to build new models that accept these data formats without the need for conversion, and  on what other aspects of digital behaviour you might like us to investigate.

Read more about how to integrate PredictionAPI with your research project or online/mobile application on the Apply Magic Sauce website. The API is made available free of charge to academic researchers. 

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