By analysing aspects of a given user’s online behaviour, our PredictionAPI engine can forecast a range of variables that includes personality, happiness, intelligence, entrepreneurial potential and more.
Input data for our engine can be derived from any digital footprint. At present we accept Facebook 'Like' IDs and text, so if you would like to obtain predictions from other data forms, you will need to convert these before applying magic sauce.
The Psychometrics Centre is also able to build new machine-learning models for specific research objectives and we welcome your suggestions on what other aspects of digital behaviour you might like us to investigate.
Read more about how to integrate Apply Magic Sauce with your research project or online/mobile application on our website. The API is available free of charge to academic researchers.