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The Psychometrics Centre

Cambridge Judge Business School

VisualDNA combines big data technology with psychometric science, delivered with visual flair. Using tried and tested psychometric approaches, including the ‘Big Five’ model of personality favoured by many organisations as the basis of corporate recruitment and professional development schemes, they aim to identify the emotional drivers that influence how we behave.

The Psychometrics Centre provided VisualDNA with consultancy and research support related to some of the most pressing issues in the application of psychology to the on-line consumer environment. VisualDNA also experimented with the Centre's algorithms in the build of new user-facing web applications.


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