Preference: The ultimate online Audience Preference Tool
LikeAudience.com - a very popular audience intelligence tool is no longer available. But visit its brand-new successor at
You can check it out using the following credentials:
- user: demo
- password: demo
To get the full access contact Michal Kosinski. We can grant free access to academic researchers - let us know if you are one.
Preference enables marketers to significantly improve targeting and reduce the cost of marketing campaigns. It is used by leading online marketing agencies and is proved to have increased campaign effectiveness by up to 140%.
Preference is the product of years of research and data collection. It relies on cutting-edge methodology, well established personality theories, and the largest database ever collected that combines both individual preferences and personality. We have already gathered over 6 million detailed profiles and we add thousands every day.
Preference allows you to:
- Increase your CTR. Preference helps you to find those who are most likely to buy your stuff or click on your advert.
- Increase your Conversion Rate - target the right people. It will help you to build target groups based on people's personality, IQ, happiness, and more. Aim your campaign at those who fit your consumer's profile.
- Adjust your message. Preference allows you to split your target groups by personality, IQ, happiness, and more. Adjust your message to fit the receiver's profile.
- Learn about the people that connect with your brand or product. Check their psycho-demographic profile and use it to enhance your targeting and shape the message.
- Check out who connects with your competition. You can find out about others brands as well as your own.
- Expand your keyword lists. Use Preference to generate long lists of keywords, enabling you to reach the perfect audience.
