Latest News
The Psychology of Online InfluenceDavid Stillwell, Research Associate at the Psychometrics Centre, was invited to speak and participate on the panel discussion at the Psychology of Online Influence session for Social Media Week. A video of the session is available.
Published: Feb 20, 2012
The Psychometrics Centre visits Malaysia
January 2012 saw the launch of Concerto 3.0, the new revision of the open source online adaptive testing platform. The event took place in Kaula Kumpur under the auspices of MIMOS, a research and development arm of the Malaysian government.
Published: Feb 6, 2012
Global Facebook Advertising Report, 2nd quarter 2011
Advertising strategy via social networks has been undergoing a seismic shift since the introduction of site and page endorsement through Facebook likes and Twitter follows. TBG Digital, together with The Psychometrics Centre at the University of Cambridge, examined 200 billion impressions across 167 clients advertising on Facebook.
Published: Aug 28, 2011
Major breakthrough in ipsative test scoring methodology
The 2011 Best Doctoral Dissertations Prize from the Psychometric Society was awarded to Dr Anna Brown of The University of Cambridge Psychometrics Centre for her ground-breaking work on ipsative test scoring. The research was carried out at the University of Barcelona under the supervision of Professor Alberto Maydeu-Olivares.
Published: Aug 24, 2011
Online integrity testing now available from TalentLens
TalentLens, the Human Resource Assessment arm of Pearson Assessment, has announced the launch of online versions of their integrity test 'Giotto' and of the work based personality test Orpheus, which also includes six measures of personal integrity.
Published: Aug 6, 2011
Launch of Concerto, an open source online adaptive testing platform
The Psychometrics Centre used the occasion of 17th International Conference of The Psychometrics Society held in Hong Kong in July 2011 to launch Concerto, its new open-source online adaptive testing platform. Concerto brings high quality inexpensive adaptability to the world of online testing - for both research and business.
Published: Jul 22, 2011
Who Likes What? LikeAudience gives psychodemographic profiles
LikeAudience.com is a breakthrough research and marketing tool developed at The Psychometrics Centre. It provides detailed psycho-demographic profiles of brands, products, ideas, and all the other things people like on Facebook.
Published: Apr 1, 2011