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The Psychometrics Centre

Cambridge Judge Business School Executive Education

Studying at Cambridge

 

VisualDNA: big data technology with psychometric science

VisualDNA combines big data technology with psychometric science, delivered with visual flair. Using tried and tested psychometric approaches, including the ‘Big Five’ model of personality favoured by many organisations as the basis of corporate recruitment and professional development schemes, they aim to identify the emotional drivers that influence how we behave.

The Psychometrics Centre provided VisualDNA with consultancy and research support related to some of the most pressing issues in the application of psychology to the on-line consumer environment. VisualDNA applied our APIs in the build of new user-facing web applications such as the Youniverse platform.

The Centre's psychometric expertise was also called upon in delivering a targeted marketing campaign for an online beauty retailer, the results of which were incorporated into an academic paper.